Floor plans, pricing & investment analysis — an independent Huttons specialist review.
Quick Facts
Sales Progress
| Type | Sold | Available | Total | From | From PSF |
|---|---|---|---|---|---|
| 1 Bedroom | 10(100%) | Sold out | 10 | – | – |
| 2 Bedroom | 83(50%) | 84 | 167 | $1,546,000 | $2,258 |
| 3 Bedroom | 81(62%) | 49 | 130 | $2,221,000 | $2,363 |
| 4 Bedroom | 6(15%) | 34 | 40 | $3,450,000 | $2,374 |
Source: developer sales matrix, updated 3 Oct 2026.
The Sen Pricing
Investment Score
Project Gallery






Address & Transport
Nearby Amenities
- • Pei Hwa Presbyterian Primary School (about 1 km)
- • Bukit Timah Primary School (about 1.5 km)
- • Methodist Girls School Primary (about 2 km)
- • Keming Primary School (about 3 km)
- • Bukit View Primary School (about 3.5 km)
- • Methodist Girls School Secondary (about 2 km)
- • Hwa Chong Institution (about 3 km)
- • Bukit Batok Secondary School (about 3 km)
- • Assumption English School (about 3.5 km)
- • Fajar Secondary School (about 4 km)
- • Bukit View Secondary School (about 4 km)
- • National Junior College (about 3.5 km)
- • Hwa Chong Institution Junior College (about 3 km)
- • German European School Singapore (about 3 km)
- • Swiss School in Singapore (about 3 km)
- • Hollandse School (about 4.5 km)
- • Beauty World Centre (about 0.6 km)
- • Bukit Timah Plaza (about 0.7 km)
- • Bukit V and Beauty World Plaza (about 0.7 km)
- • The Rail Mall (about 2.5 km)
- • West Mall (about 3.5 km)
- • Bukit Panjang Plaza (about 4.5 km)
- • FairPrice Finest Bukit Timah Plaza (about 0.7 km)
- • Cold Storage Guthrie House (about 1 km)
- • Giant Bukit Batok (about 3 km)
- • Bukit Timah Market and Food Centre (about 0.6 km)
- • Cheong Chin Nam Road eateries (about 0.5 km)
- • Beauty World Food Centre (about 0.7 km)
- • Bukit Batok West Market and Food Centre (about 3.5 km)
- • Bukit Timah Nature Reserve (about 1.5 km)
- • Rail Corridor at Bukit Timah (about 1 km)
- • Bukit Batok Nature Park (about 2.5 km)
- • Dairy Farm Nature Park (about 3 km)
- • Hindhede Nature Park (about 1.8 km)
- • Bukit Batok Polyclinic (about 3 km)
- • Ng Teng Fong General Hospital (about 5 km)
- • Beauty World medical and dental clinics (about 0.6 km)
The Sen Site Plan & Floor Plans
The Sen site plan
The Sen Project Video
In-depth Analysis
Welcome to our comprehensive The Sen review. Located at 222 to 230 Jalan Jurong Kechil in District 21, this 347-unit, 99-year leasehold condominium is emerging as one of the most compelling Rest of Central Region (RCR) new launches. Developed by SL Capital (8) Pte Ltd (a consortium led by Sustained Land), this mid-sized residential enclave spans five 10-storey blocks. With an expected TOP in 2030, The Sen is deliberately positioned as an owner-occupier-first development, offering an accessible entry into the highly coveted Bukit Timah planning area.
Value-Driven Pricing and GFA Harmonisation For a District 21 new launch, the pricing strategy here is a major draw. With an attractive entry quantum starting from $1.546 million (translating to roughly $2,234 psf), it hits the sweet spot for HDB upgraders and long-term investors. A standout feature is that The Sen is a GFA-harmonised project. Under the updated URA framework, unit sizes—which range from highly efficient 452 sqft 1-bedroom apartments to expansive 1,453 sqft 4-bedroom + study layouts—are measured based on true livable area, stripping away wasted void spaces. Buyers get exactly what they pay for: clear, functional living space.
The Bukit Timah Lifestyle and Nature-Integrated Architecture Unlike densely packed, transit-oriented mega-developments, The Sen aligns with the traditional, low-density charm of the Upper Bukit Timah corridor. Designed by AGA Architects, the master plan terraces gently to incorporate multiple wellness zones, including a 50m lap pool, a rooftop pilates pavilion, and a hot & cold bath. Crucially, the development offers a 1:1 car park lot ratio (347 spaces), which is a rarity for modern launches and perfectly suits families who drive. It is also enveloped by Singapore's most pristine green belts, with Bukit Batok Nature Park, the Rail Corridor, and the Bukit Timah Nature Reserve serving as a permanent backyard.
The Honest Trade-Offs While the project excels in lifestyle and unit efficiency, there are structural trade-offs to underwrite. Firstly, the 99-year leasehold tenure. Buyers must model appreciation based on genuine family demand and rental yields rather than tenure scarcity. For a deeper dive into this dynamic, read our guide to freehold vs 99-year leasehold.
Secondly, transit connectivity. While Beauty World MRT on the Downtown Line is accessible, it is about an 8-minute walk. This makes The Sen a property best suited for households comfortable with car-based routines or using feeder buses along Jalan Jurong Kechil. Furthermore, as Jalan Jurong Kechil is a busy arterial road, buyers should prioritize internal-facing or pool-facing stacks for maximum quietude.
Location & Connectivity
A Strategic Node in Upper Bukit Timah's Transformation The Sen commands a highly strategic position along Jalan Jurong Kechil in District 21, placing residents at the intersection of established suburban tranquility and massive urban rejuvenation. Moving beyond the immediate educational belt, the location's true long-term value is anchored in the URA Master Plan's vision for the broader Beauty World precinct.
Transit and Expressway Networks While nestled near the Bukit Timah greenery, connectivity remains a core strength. The development is served by Beauty World MRT (DT5) and Hume MRT (DT4) on the Downtown Line, providing a direct, seamless commute into the CBD, Marina Bay, and key interchanges like Botanic Gardens and Newton.
For drivers, The Sen offers unparalleled access to Singapore's major arterial networks. Residents can rapidly connect to the Pan Island Expressway (PIE), Bukit Timah Expressway (BKE), and Ayer Rajah Expressway (AYE) via Clementi Road, making commutes to major employment nodes like One-North, the Science Park, and the upcoming Jurong Lake District incredibly efficient.
The Beauty World Rejuvenation The Sen is perfectly positioned to capitalize on the ongoing transformation of the Beauty World estate. The upcoming Beauty World Integrated Transport Hub will serve as a massive catalyst for the area, combining a fully air-conditioned bus interchange with expansive retail and commercial spaces. This injection of modern infrastructure will elevate the entire precinct, transitioning it from a sleepy suburban enclave into a vibrant, mixed-use community hub.
The Nature-Integrated Lifestyle For lifestyle and recreation, the location is peerless. The Sen acts as a gateway to Singapore’s most iconic green spaces. Residents are just minutes away from the Rail Corridor, the Bukit Timah Nature Reserve, and the Bukit Batok Nature Park. Furthermore, the URA's planned Bukit Timah-Rochor Green Corridor and the rejuvenation of the former Bukit Timah Fire Station will eventually provide a continuous pedestrian and cycling path stretching all the way to the city center.
When the sun goes down, the famous Cheong Chin Nam Road food street, alongside the rustic charm of Beauty World Centre and Bukit Timah Plaza, offers an eclectic mix of traditional hawker fare, late-night dining, and modern cafes, ensuring residents have vibrant lifestyle options right at their doorstep.
Browse every launch we track by region on the full property index.
Comparing options nearby? See every new launch condo in Bukit Timah.
Investment Verdict
Own-stay families: the strongest part of the case. District 21 already has the schools, the retail and the nature reserve - nothing here depends on a masterplan being delivered. A 3-bedroom or 3-bedroom + study at The Sen puts a family inside the Bukit Timah catchment at a quantum that the freehold stock in the same district cannot match.
Investors: solid, with discipline on stack selection. Beauty World MRT on the Downtown Line plus the international-school and campus tenant pool underpins the leasing story, and 2-bedroom and 2-bedroom + study units from about $1.55M keep the entry quantum manageable. Buy the quieter internal-facing stacks, and underwrite the 99-year tenure on cash flow rather than scarcity.
HDB upgraders: the 872 to 1,109 sqft 3-bedroom band is the natural fit and will have the deepest resale pool in 2030 and beyond.
Who should think twice: buyers who need keys before 2030, and buyers whose thesis depends on freehold tenure - Amberwood at Holland suits that brief better.
The Final Investment Verdict The Sen offers a highly practical, family-centric home with the added everyday convenience of a mandatory on-site Early Childhood Development Centre. If you are exploring the RCR segment and value a greener, lower-density residential environment over immediate MRT adjacency, this project is a robust choice. To compare this layout efficiency and suburban amenity planning with nearby projects, read our Dunearn House review.
Ideal For
- • Family
- • HDB Upgrader
- • Own-stay Buyer
- • Long-term Investor
Pros
- About 8 minutes walk to Beauty World MRT on the Downtown Line, one stop from the Bukit Timah schooling belt
- District 21 nature frontage - Bukit Timah Nature Reserve, Hindhede and the Rail Corridor are all within a short walk or drive
- Deep 5 km schooling catchment including Pei Hwa Presbyterian, Methodist Girls School, Hwa Chong Institution and National Junior College
- Efficient 452 to 1,453 sqft mix from 1 to 4 bedrooms, with entry pricing from about $2,234 psf
- Mid-sized 347-unit estate with a 50m lap pool, roof pavilion and wellness zones rather than a bare-bones boutique deck
Cons
- 99-year leasehold - appreciation must be underwritten on rental demand rather than tenure scarcity
- TOP in 2030 means a construction lead time before keys or rental income
- Beauty World precinct is mature, so upside comes from the Downtown Line and rejuvenation rather than a brand-new masterplan
- Jalan Jurong Kechil frontage means the lower stacks need careful selection for traffic noise
- Larger 4-bedroom stacks are limited, so choice narrows quickly as phases sell
Frequently Asked Questions
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